McKinnon Realty

Using a Boutique Real Estate Agency

Many are seeking the assistance of smaller agencies who offer truly personal service to themselves as sellers and who present as positive and welcoming to prospective buyers. They are seeking knowledge and experience in favour of big, bold and gimmicky. The benefits of using a boutique agency such as McKinnon Realty are varied and appealing, particularly when compared with a typical large franchise.

Below are some of the things you should consider when deciding on which real estate agency you will entrust to sell your home of investment property.

Would you rather be one of just 30 select listings or be lost amongst over 130 listings?
Do you want your agency to be focused on marketing your property or distracted by self-promotion and gimmicks?
Would you prefer to engage with an agency who offers professional guidance on the best way to market your property while keeping your marketing costs as low as possible or pay inflated marketing fees well in excess of the cost to the agency for a ‘one size fits all’ marketing strategy?
Which do you value more: Being able to openly communicate with your agent and having a say in the way your property is marketed based on our professional advices or being coerced into an auction process that is unsuitable for you or your property and which offers very little chance of success?
Do you appreciate working directly with the agent, knowing they have many years of industry experience or being relegated to an inexperienced agent with little knowledge of the local area or real estate process?
Would you be more comfortable working with an agency who maintains a small, independent boutique office for confidential and professional consultation or who has a large office with a highly visible shop front attracting high overheads and requiring numerous support staff to keep the office open?

Our guess is that you would have selected more of the first options than the second options. This indicates that working with a boutique real estate agency for the sale of your home or investment property will more than likely meet your needs and expectations.

McKinnon Realty can provide you with an honest marketing appraisal based on today’s current market and will discuss the options with you to determine the best plan, without the high pressure sales pitch. There is no obligation to sign any forms or agreements unless you choose to.